I’m pondering this question lately. Before you continue reading it is important to emphasize – this post is an attempt to raise an honest discussion, without excluding anyone, without passing judgment or classifying.
The word ‘storytelling’ has become common. It is used by many to describe what they do – storytellers. Who? This is a very partial list: novelists, screenplay writers, game writers, journalists. Speakers, lecturers, actors, facilitators. Therapists, counselors, coaches, knowledge management professionals. Marketers, salespersons, customer service, experience designers. Network developers, content sharing site developers, teachers, trainers and of course – storytellers. Which is a rather strange definition to write down in this post.
Anyone who has something to tell, observing the rapidly growing trend, calls her or himself – storyteller. If not the person, the interface invites you to be one.
Which I will place here, is the difference between telling a story once in a while, for some kind of purpose, and telling stories or storytelling as a core agenda. I’m speaking about the second category and still, many of those I’ve mentioned above inhabit it. Inside this habitat there are many forces pulling their way, trying to declare possession of knowledge and stick their flag at the top of the hill. Maybe in order to define storytelling the way they see it. Maybe.
Is defining such a great idea? Many think the contrary. Every time such a discussion rises, many run in carrying a bucket of cold water to turn off the idea of discussing. The reasons – various, but they all have a scent of fear from some kind of threat.
Nobody will cease talking about storytelling. People sense there is something there. Some try defining ability and skill in the field and the really great storytellers have a line of interested followers behind them. So I’m back to my question: what’s there? Why are so many people dealing with this issue?
Who will benefit from the existence of great storytellers?
And maybe that is not the exact question. I’m not sure. Maybe the parallel question should be – if storytelling is offered to you as an investment, why would you invest in it? And maybe – who will go down if great storytellers will be around?
Whole heartedly, I would be grateful to read your thought and comments.