To tell you the truth, I think most people never really figured out what storytelling is made of and how it works. On a deeper level, I think many people have never heard good storytelling. This comes after months of observing and actually reading many of the citations and links flying around via twitter and facebook.
I’m not going to get into all the details. I will if someone cares to talk about this seriously. For now I have only one thing to say – all this deconstructing and pulling apart is getting most of the conversations AWAY from storytelling and that’s really bad to my humble opinion.