By Limor Shiponi And in life. This is for everyone and it’s not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication skills. Telling stories face to face is very different than handling out stories in written format or …
By Limor Shiponi David Bowen, I’m sure you’re doing a great job. You seem a serious, thoughtful professional. Nevertheless, your clients and your peers have been trespassing my and my peers’ domain for over three years now. You have the power of ‘hefty editorial budgets’, mega-brands, workforce and distribution. We don’t. We never intended to, …
Coca Cola Journey Enfolds The Sad Story of Content Marketing Storytelling Hype Read More »
By Limor Shiponi Referring to ‘The Untapped Potential of Corporate Narratives’. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and we can’t tap into them. Story, or better – stories, point at connectivity. They are sense-making devices, and what elicits a …
John Hagel: dropping story in favor of narrative is dangerous advice Read More »
By Limor Shiponi Whether you are a founder, president, owner, CEO – your story influences certain facets of the company’s story. It can be a good thing; but sometimes, you’re holding the company’s story back, including its business conduct and results. The story connection I’ve written about my stories of failure and how they turned …
Is your story holding back your company’s story? Read More »
By Limor Shiponi This incident happened with one of my clients – a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we selected, are people who manage the main divisions, VPs actually. All very knowledgeable and appreciated experts in their field, all …