Coca Cola Journey Enfolds The Sad Story of Content Marketing Storytelling Hype

By Limor Shiponi David Bowen, I’m sure you’re doing a great job. You seem a serious, thoughtful professional. Nevertheless, your clients and your peers have been trespassing my and my peers’ domain for over three years now. You have the power of ‘hefty editorial budgets’, mega-brands, workforce and distribution. We don’t. We never intended to, […]