Being a storyteller in the era of ‘storytelling’ side hustles and generalization

By Limor Shiponi Some time ago I crossed roads with someone in the marketing automation business. “Great!” he exclaimed upon recognizing me, “we’re both storytellers!”. Hell not. But as storytellers know, right now we’re told again and again “everybody is a storyteller”. Can you argue the opposite when huge media forces, journalists, corporate CEOs, data analysts, scientists, business consultants, advertising …

Storytelling genres | applied storytelling

By Limor Shiponi Storytelling applications are answers to communal human needs. The community recognizes the answer storytelling carries for those needs and seeks the people who can carry the task of answering the demand. In modern times those witnessing the telling do not necessarily have to know each other. You can come and leave the event as total strangers but …