B2B Marketing

Why marketing and storytelling don’t work together

By Limor Shiponi From the amount of noise on the web, you’d think there’s a goldmine in the marketing-storytelling connection; there might be in writing and talking about it. Truth is – with the current marketing mindset – there is no such connection. The reason is simple although it seems marketers have a blind spot

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‘The future of storytelling’ media mindset bias

By Limor Shiponi Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the ‘oh, marketing’ response. If the people at Latitude are actually trying to figure out what audiences want, here is an addition to what they have

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