Answering a question about ‘narrative space’

By Limor Shiponi Following the post “Narrative space | storytelling for brands who understand ‘us’ – step-by-step example” I received a request to clarify a sentance appearing at the end of the post: … and anything else we can gain from listening to what’s going on in the narrative space. The person wants to know how we listen to the …

The future of storytelling for brands is about ‘US’

By Limor Shiponi An expansion around my response to @grahamdbrown The future of storytelling for brands. No longer about you but them. http://ow.ly/200NK Storytelling for brands about the brands themselves only is as non interesting and non-effective as storytelling about their customers alone. storytelling echoes co-existence. Brands that come up with great storytelling understand that. They don’t emphasize great stories …

Best tips for storytelling in branding and marketing?

By Limor Shiponi After reading a lot of stuff about this issue I still have a question: what should one know? Many people use terms like narrative, story, storytelling, engagement, eliciting emotions, conversation marketing etc. If you’re already at it I have another: what can storytelling really do? Will be happy to read your thoughts around this issue…