Answering a question about ‘narrative space’

By Limor Shiponi Following the post “Narrative space | storytelling for brands who understand ‘us’ – step-by-step example” I received a request to clarify a sentance appearing at the end of the post: … and anything else we can gain from listening to what’s going on in the narrative space. The person wants to know how we listen to the …

Narrative space | storytelling for brands who understand ‘Us’ – part II

By Limor Shiponi If you tried the exercise I suggested in the previous post you most probably found out telling your fixed brand story to someone else while looking him in the eye feels awkward. If it felt really great and fun, you most probably already have a story that helps create a narrative space. Storytelling and branding Trying to …

Narrative space | storytelling for brands who understand ‘Us’ – part I

By Limor Shiponi Storytelling for brands is about identity and the way it is told, the way it moves in the world between people. Told – as in ‘word of mouth’ which up till now has been and still is the most powerful way to generate good leads for businesses of any kind. Upon a request by Gregg Morris this …

The future of storytelling for brands is about ‘US’

By Limor Shiponi An expansion around my response to @grahamdbrown The future of storytelling for brands. No longer about you but them. http://ow.ly/200NK Storytelling for brands about the brands themselves only is as non interesting and non-effective as storytelling about their customers alone. storytelling echoes co-existence. Brands that come up with great storytelling understand that. They don’t emphasize great stories …

Best tips for storytelling in branding and marketing?

By Limor Shiponi After reading a lot of stuff about this issue I still have a question: what should one know? Many people use terms like narrative, story, storytelling, engagement, eliciting emotions, conversation marketing etc. If you’re already at it I have another: what can storytelling really do? Will be happy to read your thoughts around this issue…