7 good reasons to tell stories at work

By Limor Shiponi And in life. This is for everyone and it’s not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication skills. Telling stories face to face is very different than handling out stories in written format or any other medium. Try this: …

Coca Cola Journey Enfolds The Sad Story of Content Marketing Storytelling Hype

By Limor Shiponi David Bowen, I’m sure you’re doing a great job. You seem a serious, thoughtful professional. Nevertheless, your clients and your peers have been trespassing my and my peers’ domain for over three years now. You have the power of ‘hefty editorial budgets’, mega-brands, workforce and distribution. We don’t. We never intended to, because storytelling has never been …

John Hagel: dropping story in favor of narrative is dangerous advice

By Limor Shiponi Referring to ‘The Untapped Potential of Corporate Narratives’. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and we can’t tap into them. Story, or better – stories, point at connectivity. They are sense-making devices, and what elicits a response in humans, keeping us …

Is your story holding back your company’s story?

By Limor Shiponi Whether you are a founder, president, owner, CEO – your story influences certain facets of the company’s story. It can be a good thing; but sometimes, you’re holding the company’s story back, including its business conduct and results. The story connection I’ve written about my stories of failure and how they turned into a business plan. Some …

Business leaders, can employees tell you?

By Limor Shiponi This incident happened with one of my clients – a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we selected, are people who manage the main divisions, VPs actually. All very knowledgeable and appreciated experts in their field, all very busy, not all of …

My stories of failure and how they turned into a Business Plan

By Limor Shiponi A couple of years ago, at the final meeting of a storytelling training program, someone asked us, “what did you learn from most, to become such good storytellers?” “Us” meaning Guy – another member of The Story Telling Company team – and myself. We looked at each other. Well aware of audience anticipation Guy asked, “Limor, are …

Why marketing and storytelling don’t work together

By Limor Shiponi From the amount of noise on the web, you’d think there’s a goldmine in the marketing-storytelling connection; there might be in writing and talking about it. Truth is – with the current marketing mindset – there is no such connection. The reason is simple although it seems marketers have a blind spot there: If “evoke an emotion” …

‘Skyfall’ best quote

By Limor Shiponi “…and bring forth the old because of the new.” (Leviticus 26:10) Am I the only one who feels the ‘modern world’ is enforcing this idea, originally related to harvest, on everything? most probably not. The story in ‘Skyfall’ deals quite a lot with this issue. For large chunks of the movie, people over 45 both on the …

The 5 zones of attention in storytelling

By Limor Shiponi Storytelling involves a complicated set of attention zones. None of them are more or less important than others and they’re all crucial. Translating these levels of attention to the business arena you’ll realize you’re looking at an important balancing act too many businesses seem to ignore.   Attention to what’s going on in the story – the …