Business Story and Strategy

Coca Cola Journey Enfolds The Sad Story of Content Marketing Storytelling Hype

By Limor Shiponi David Bowen, I’m sure you’re doing a great job. You seem a serious, thoughtful professional. Nevertheless, your clients and your peers have been trespassing my and my peers’ domain for over three years now. You have the power of ‘hefty editorial budgets’, mega-brands, workforce and distribution. We don’t. We never intended to,

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John Hagel: dropping story in favor of narrative is dangerous advice

By Limor Shiponi Referring to ‘The Untapped Potential of Corporate Narratives’. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and we can’t tap into them. Story, or better – stories, point at connectivity. They are sense-making devices, and what elicits a

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Is your story holding back your company’s story?

By Limor Shiponi Whether you are a founder, president, owner, CEO – your story influences certain facets of the company’s story. It can be a good thing; but sometimes, you’re holding the company’s story back, including its business conduct and results. The story connection I’ve written about my stories of failure and how they turned

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