Business Story and Strategy

My stories of failure and how they turned into a Business Plan

By Limor Shiponi A couple of years ago, at the final meeting of a storytelling training program, someone asked us, “what did you learn from most, to become such good storytellers?” “Us” meaning Guy – another member of The Story Telling Company team – and myself. We looked at each other. Well aware of audience […]

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Why marketing and storytelling don’t work together

By Limor Shiponi From the amount of noise on the web, you’d think there’s a goldmine in the marketing-storytelling connection; there might be in writing and talking about it. Truth is – with the current marketing mindset – there is no such connection. The reason is simple although it seems marketers have a blind spot

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