Business Story and Strategy

My stories of failure and how they turned into a Business Plan

By Limor Shiponi A couple of years ago, at the final meeting of a storytelling training program, someone asked us, “what did you learn from most, to become such good storytellers?” “Us” meaning Guy – another member of The Story Telling Company team – and myself. We looked at each other. Well aware of audience …

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Why marketing and storytelling don’t work together

By Limor Shiponi From the amount of noise on the web, you’d think there’s a goldmine in the marketing-storytelling connection; there might be in writing and talking about it. Truth is – with the current marketing mindset – there is no such connection. The reason is simple although it seems marketers have a blind spot …

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The 5 zones of attention in storytelling

By Limor Shiponi Storytelling involves a complicated set of attention zones. None of them are more or less important than others and they’re all crucial. Translating these levels of attention to the business arena you’ll realize you’re looking at an important balancing act too many businesses seem to ignore.   Attention to what’s going on …

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