Business Story and Strategy

Applying product management to a game based on storytelling

By Limor Shiponi Well, life does bring interesting opportunities my way. Next week I’m going to attend Strategic Product Managerâ„¢ training by Blackblot in Tel-Aviv. The product I have in mind is a game that helps elicit marketing and sales stories and it’s core technology is storytelling. The game’s prototype, created by The Story Telling …

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In the room sat the last storyteller on earth…

By Limor Shiponi Don’t worry, that is not going to happen. Storytelling will never die. Unless humanity vanishes completely. Many have this concern though, and the question is who and why? One group that decided to take care of the issue announced it’s action plan on November 18, 2008: The MIT Media Laboratory today announced …

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