Being a storyteller in the era of ‘storytelling’ side hustles and generalization

By Limor Shiponi Some time ago I crossed roads with someone in the marketing automation business. “Great!” he exclaimed upon recognizing me, “we’re both storytellers!”. Hell not. But as storytellers know, right now we’re told again and again “everybody is a storyteller”. Can you argue the opposite when huge media forces, journalists, corporate CEOs, data […]