Storytelling, mass media and noise to market

By Limor Shiponi So it happens that just now I got to read The Long Tail by Chris Anderson. It’s a must read for anyone who is trying to figure out what’s happening in mass media, that’s for sure. For me, reading the book was a double-layer experience; the second layer dealing with figuring out something about the way many …

Answering a question about ‘narrative space’

By Limor Shiponi Following the post “Narrative space | storytelling for brands who understand ‘us’ – step-by-step example” I received a request to clarify a sentance appearing at the end of the post: … and anything else we can gain from listening to what’s going on in the narrative space. The person wants to know how we listen to the …

Best tips for storytelling in branding and marketing?

By Limor Shiponi After reading a lot of stuff about this issue I still have a question: what should one know? Many people use terms like narrative, story, storytelling, engagement, eliciting emotions, conversation marketing etc. If you’re already at it I have another: what can storytelling really do? Will be happy to read your thoughts around this issue…

Storytelling, Technology, Social Media, Marketing – prelude

By Limor Shiponi I’ve been reading through this blog’s stats to find out what the people who arrive here are looking for. As it seems, most of you are looking for coaching exercises. That’s great if I know you are actually putting them to test and finding some of them useful for you and your students and colleagues. I’ll be …