Video games and the future of storytelling | listening to Salman Rushdie

By Limor Shiponi Massive tweeting led me to an interview of Salman Rushdie by Max Miller. I don’t know who’s brilliant idea it was to add the transcription at the bottom but thank you anyway – it’s clever and helpful. Listening to Mr. Rushdie is pleasant because of the presence of humbleness. No fluff to wipe away, which might be …

Answering a question about ‘narrative space’

By Limor Shiponi Following the post “Narrative space | storytelling for brands who understand ‘us’ – step-by-step example” I received a request to clarify a sentance appearing at the end of the post: … and anything else we can gain from listening to what’s going on in the narrative space. The person wants to know how we listen to the …

Narrative space | storytelling for brands who understand ‘Us’ – part II

By Limor Shiponi If you tried the exercise I suggested in the previous post you most probably found out telling your fixed brand story to someone else while looking him in the eye feels awkward. If it felt really great and fun, you most probably already have a story that helps create a narrative space. Storytelling and branding Trying to …

Narrative space | storytelling for brands who understand ‘Us’ – part I

By Limor Shiponi Storytelling for brands is about identity and the way it is told, the way it moves in the world between people. Told – as in ‘word of mouth’ which up till now has been and still is the most powerful way to generate good leads for businesses of any kind. Upon a request by Gregg Morris this …