By Limor Shiponi Massive tweeting led me to an interview of Salman Rushdie by Max Miller. I don’t know who’s brilliant idea it was to add the transcription at the bottom but thank you anyway – it’s clever and helpful. Listening to Mr. Rushdie is pleasant because of the presence of humbleness. No fluff to …
Video games and the future of storytelling | listening to Salman Rushdie Read More »
By Limor Shiponi Following the post “Narrative space | storytelling for brands who understand ‘us’ – step-by-step example” I received a request to clarify a sentance appearing at the end of the post: … and anything else we can gain from listening to what’s going on in the narrative space. The person wants to know …
By Limor Shiponi I can’t tell you which brand we’ll be looking at but I can tell you it is an international brand who sells mainly to women of most ages. Their offer is glamorous, fantastic in a way, somewhat nostalgic. Their stuff is well recognized, the brand is strong. Back story So I get …
Narrative space | storytelling for brands who understand ‘Us’ – step-by-step example Read More »
By Limor Shiponi If you tried the exercise I suggested in the previous post you most probably found out telling your fixed brand story to someone else while looking him in the eye feels awkward. If it felt really great and fun, you most probably already have a story that helps create a narrative space. …
Narrative space | storytelling for brands who understand ‘Us’ – part II Read More »
By Limor Shiponi Storytelling for brands is about identity and the way it is told, the way it moves in the world between people. Told – as in ‘word of mouth’ which up till now has been and still is the most powerful way to generate good leads for businesses of any kind. Upon a …
Narrative space | storytelling for brands who understand ‘Us’ – part I Read More »