Narrative

John Hagel: dropping story in favor of narrative is dangerous advice

By Limor Shiponi Referring to ‘The Untapped Potential of Corporate Narratives’. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and we can’t tap into them. Story, or better – stories, point at connectivity. They are sense-making devices, and what elicits a […]

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Storytelling | being committed to the event

By Limor Shiponi Pulse: I’ve read only half of Rapunzel, didn’t do anything with it, and I’ve practiced the Gorky story. “Can you tell me whatever you have from ‘Rapunzel’?” G reported about the plot shortly, using a mish-mash of popular psychology and emotional kitsch. I repeated his ‘version’ to him. “What do you think

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