John Hagel: dropping story in favor of narrative is dangerous advice
By Limor Shiponi Referring to ‘The Untapped Potential of Corporate Narratives’. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and we can’t tap into them. Story, or better – stories, point at connectivity. They are sense-making devices, and what elicits a …
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