From the mouth of ‘babies’ to the ears of media and marketing ‘professionals’

By Limor Shiponi The other day I gave three consecutive workshops about stories in digital media, to kids in 7th grade. The organizers’ assumption was that ‘digital’ will attract them as ‘cool’. Knowing that once you expose people to new tools their attention wanders to the particulars and features, I decided to do three things: …

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