The day I came up with the Content Requirements Document (CRD)

By Limor Shiponi “I want you to rewrite the content,” said the branding agency manager, “make it a little moister.” I picked up a cup of coffee resting nearby and poured what was left of it on the printed document. It was after too many rewrites that indicated the person wasn’t holding a brief anywhere. “Here, a little moister,” I …

What Women Need

By Limor Shiponi The generating event of this story happened today, while searching for an idea. Seeking advice from people that might have phrased the issue better, I found myself searching through TED talks and eventually landed on a rather rare piece about the performing arts. A lot of the talks are about tech, science, green, social and other considered-cool …

A storytelling infographic and what you can learn from it

By Limor Shiponi This infographic was designed to teach the basics of the storytelling mechanism – how it works in action. Tying it to the current state of content management and creation in business – it can help you understand how to create the kind of communication style and content that will help you adapt & compete in an environment …

Applying product management to a game based on storytelling

By Limor Shiponi Well, life does bring interesting opportunities my way. Next week I’m going to attend Strategic Product Managerâ„¢ training by Blackblot in Tel-Aviv. The product I have in mind is a game that helps elicit marketing and sales stories and it’s core technology is storytelling. The game’s prototype, created by The Story Telling Company Inc. has been tested …

The StoryBox Project – field report, Zichron Yaakov Israel, part one

By Limor Shiponi Several years ago I asked Kevin Cordy for the StoryBox to arrive to Israel. Several years later, here it is. Since the box can stay for only a short while, I decided to keep it close to where I live and find a class educated by a storyteller. Ilan Inbar, a colleague of mine who educates an …

Marketing our World Storytelling Day Event

By Limor Shiponi It might seem that I’m over reacting to the event. I’m very excited, that’s for sure. The reason: the event takes place in a large cultural center and is the first of it’s kind over here. The professionals at the MediaTheque are really devoted to the idea of making it happen. It’s a kind of partnership you …