Business Story & Strategy

Narrative space | storytelling for brands who understand ‘Us’ – step-by-step example

By Limor Shiponi I can’t tell you which brand we’ll be looking at but I can tell you it is an international brand who sells mainly to women of most ages. Their offer is glamorous, fantastic in a way, somewhat nostalgic. Their stuff is well recognized, the brand is strong. Back story So I get …

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Narrative space | storytelling for brands who understand ‘Us’ – part II

By Limor Shiponi If you tried the exercise I suggested in the previous post you most probably found out telling your fixed brand story to someone else while looking him in the eye feels awkward. If it felt really great and fun, you most probably already have a story that helps create a narrative space. …

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Narrative space | storytelling for brands who understand ‘Us’ – part I

By Limor Shiponi Storytelling for brands is about identity and the way it is told, the way it moves in the world between people. Told – as in ‘word of mouth’ which up till now has been and still is the most powerful way to generate good leads for businesses of any kind. Upon a …

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The future of storytelling for brands is about ‘US’

By Limor Shiponi An expansion around my response to @grahamdbrown The future of storytelling for brands. No longer about you but them. http://ow.ly/200NK Storytelling for brands about the brands themselves only is as non interesting and non-effective as storytelling about their customers alone. storytelling echoes co-existence. Brands that come up with great storytelling understand that. …

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